About Carolyn

Carolyn has committed her life to ensure that any endeavor she undertakes it must be with thoughtfulness, fairness and decency. When she took on the world of music and film production with her music company, her principal motivation was to provide the same resources and respect for the independent musician, label and production studio. They equally deserved the same type of service as a major label. They needed a turn time they could count on and not be pushed back because a large record label ordered their Christmas albums too late. For almost three decades, she fought to be an advocate for playing fair with every business, whether they required 1000 CDs or 1 Million DVDs.

Search Professional

Likewise, she brings the same spirit of advocacy to advertising, digital marketing and consulting. For the past 17 years, she has been recognized for her work as a search engine optimization strategist (SEO) where her passion lay with local independent businesses struggling to compete online with the likes of Fortune 500 companies. During this time she has worked with local services, national businesses and franchise enterprises. She has worked independently and with agencies as Head of OnPage SEO as OnPage Manger positions. She is committed to being hands on with her work and analysis to be able to recognize small shifts and take early action to correct course for her clients.

SEO Testing

In 2015, she was one of the first seo testers crafting the seo testing protocol based on single variable testing developed by Kyle Roof. Her testing established a basis of repeatable results with her client work. She managed the first testing seo group and went on the be involved in others. Her prize winning testing established her as a leader on her own right in the evolving field of html testing.

Indexation Testing Daily Since 2021

During most of 2021, Google was struggling with javaScript crawling and indexing. This was discovered during her work on a project that required javaScript but no public documentation of this disruption for the digital community. This research continues today, leading to various discoveries. The disconnection of Google’s Indexing API from the crawling system for the average site’s use prior to their announcement in fall of 2024 was demonstrated in the research.

Crawl or No Crawl

In response, she began a public research project called Crawl or No Crawl. This project tests the full indexation system. Each day a new piece of content is published, set up with specific test keywords to confirm first and second pass of content through Google’s system. This research was publicly shared for two years on the Crawl or No Crawl youtube on the channel in over 350 videos. In November 2023 it became a private group on Substack where supporting members receive detailed insights on the immediate state of the indexation system, updates to googlebot chrome builds and more.

Deciphered Helpful Content System

A major outcome from her indexation testing was evidence that led her to a theory concerning what Helpful Content Updates were measuring on sites. Through her data and research she noticed topical patterns which led her to publish her findings Decoding HCS (make a page on this site). Her conclusions were validated by the subsequent leak of the Google API documentation with references to the topical activity of sites – referring to topical radius and topically measuring new pages against indexed pages. To this day her theory holds up.

Indexing System Grew From Research

After 3 years of daily testing and analysis from the project data, in December 2024 IndexZilla was launched. While a plethora of other tools launched based on Google’s Indexing API, IndexZilla is independent of all 3rd party APIs. Indexing rates for content that meets Google’s thresholds test in the 90 – 95%.

Confessions of an SEO Podcast

Her short form podcast made the list of Semrush’s Top SEO podcasts. In Confessions Carolyn shares her observations, insights and maybe a rant or two every Tuesday at 8 am CST.

Forensic SEO Consultant

Her work as a forensic SEO expert has helped many site owners who were hit by the Helpful Content Updates by unwinding the pathway targeted by Helpful Content.

Metrician, internet expert, super nerd or super genius – whatever you choose to call what Carolyn specializes in, the one thing everyone agrees on is that her methods get results. Carolyn leverages years of experience, industry-leading discoveries and her knowledge gleaned from data and search result performane to build a measurable, results-oriented approach to solving the problems of sites.

Why isn’t your website appearing where you want? She can tell you by the data and her experience.