Episode 17 – Playing Hard Ball – Client Side
This is one of the Facebook “mailbag” episodes where we discuss situational SEO – this originally was posted in an SEO Facebook group.While I think it is common for business owners who are used to employees to make the mistake that SEO is all about motivation. They leave out a vital component in their calculation.
I devised a way for business owners to adjust their review process so that they can better find the right SEO for their business.
Hope you enjoy it and feel free to send in any comments or feedback to confessions@AmericanWayMedia.com
You can find me on Linkedin – Carolyn Holzman.
American Way Media AmericanWayMedia.com Austin, TX
Photo by Jose Francisco Morales on Unsplash

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Confessions of an SEO® podcast
- If it’s Tuesday, We’re In a Core Update – Season 6, Ep 34
- The Summer of GEO – Season 6, Ep 33
- Symptom Chasing vs. Single-Variable Testing Deconstructing the Semrush ChatGPT Study
- You’ve Really Only Got 5 Seconds or You Are Burning Hostload- Season 6, Ep 31
- GoogleAgent: Google’s Secret Agent with a Key – Season 6, Episode 30
- The Trust Sentinel – Google’s Verification Clock Is a Forensic Warning
- Symmetry Before Semantics: Why SEO Meaning Without Proof is a GEO Without Authority – Season 6, Ep 28
- Treat Google’s Crawl Scheduler Like the Active Power Grid It Is – Season 6, Episode 27
- HouseFresh Reborn? Or Technical Reprieve – Season 6, Ep 26
- The GEO Paradox – Season 6, Ep 25
- The Tweak Trap and The Mechanics of Index Volatility – Season 6, Ep 24
- The Myth of the LLMs.txt file – Confessions S6, Episode 23
- What AI Models Want And How To Give It To Them
- Structure is the Gatekeeper – Meaning is the Guest
- Passing the Symmetry Gate for AI Visibility – Confessions S6, Episode 20
- Legacy SEO Practices Are Killing Your AI Visibility – Season 6, Ep 19
- Confessions S6, ep 18 Why We Need to Write for Machines First (So People CAN Find Us) – Season 6, Episode 18
- Helpful Content is a Math Problem, Not a Moral One – Season 6, Ep 17
- The 1% Club – Achieving Gemini Induction in the Age of Compute Tax
- The Energy Economics of AI Answers – Season 6, Episode 15
- Parsing The Parsing of HTML – Response to SOTR (#105) – Season 6, Ep, 14
- The Next Evolution of Indexing – Season 6, Episode 13
- How To Make Your Content A Magnet for AI Citation – Season 6, Ep 12
- IP Laundering How Google Built an Answer Monopoly by Seizing YOUR Content
- You Had the Authority All Along: Backlink Truths – Season 6, Ep. 10
- Is Google Cracking Down on AI Content- Season 6, Ep 9
- The Code is more like Guidelines Than Actual Rules – Confessions S6, Episode 8
- Bot Crawl Space and Time – Season 6, Episode 7
- The Mystical Listicle Is It Really Endangered in Google? – Season 6, Episode 6
- Crawled Not Indexed Solved – Season 6, Episode 5
- LLMs Don’t Rank Sites – They Synthesize Trust
- Too Many Tags On The Dance Floor – Season 6, Episode 3
- Blow Chunks in SEO – Season 6, Episode 2
- Horizontal Content Analysis Brings LLM Insight – Season 6, Episode 1
- Helpful Content Analysis Tool – Vizzex – Season 5, Episode 51
- A few of my favorite things in 2025 – Season 5, Ep 50
- A Good Kind of Sticker Shock – Season 5, Ep 49
- Written in the Logs: GoogleOther’s Gemini Alignment – Season 5, Ep 48
- Vector Embedding for $2025 Alec! – Season 5, Episode 47
- Breathing Through the Noise – Season 5, Episode 46
- SEO vs GEO vs AIO equals IR Information Retrieval – Season 5, Ep 45
- The Halloween Google Update That Never Was – Season 5, Episode 44
- Topical Cohesion Is Designed — Topical Authority is different – Season 5, Ep 43
- Let the Games Begin – Season 5, Ep 42
- How Much Did That Content Really Cost? – Season 5, episode 41
- Duplicate Content Works Until It Doesn’t – Season 5, Episode 40
- Monopoly Bingo – Season 5, Episode 39
- I’ll Do It My Way – Season 5, Episode 38
- Happy 4th Birthday Crawl or No Crawl – Season 5, Episode 37
- Google Retains Custody of Chrome – Season 5, ep 36
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