Confessions Of An SEO Podcast
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Season 2, Ep 16 – Expectations Managed
Pardon the Harry Potter reference but it does seem like we will need some magic to deal with client expectations even when we’ve done our level best to prepare them […]
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Season 2, Episode 15 – WOW! Its All The Blue Socks – Google URL Parameter Tool
Technical difficulties today!!! It’s FIXED!!!! Appreciate your patience and without delay – Here’s Ted Kubaitis on Confessions!!!!!! You’re not going to want to miss the premiere of a new type […]
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Season 2, Episode 14 – Turtles All The Way Down
In this episode I talk about new things in the indexation research and then I go into a philosophical discussion about discussions when our test results say one thing and […]
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Season 2 – Episode 13 – SEO Mythology Talk
In this episode, I share new insights from the index research project – and a confession on my mesothelioma project – my thoughts of Google as a machine. I’ll be […]
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Season 2 – Episode 12 – Call Me Ishmael
This past week a relayed message from a consulting client saw me seeing red. And for what? I learned a lot about myself and I hope more of us really […]
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Season 2, Episode 11 – Did You Get Indexed
What do Doc Vader and I have in common? Find out. After last week’s barn burner of an index project reveal on SEO Fight Club, had a few questions, have […]
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Season 2, Episode 10 – SEO on the Brain
Today I wanted to explore the impact of SEO on the brain – specifically the chemical known as dopamine – I found an article of an interview of Dr Anne […]
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Season 2, Episode 9 – When Helping Hurts
It has been a while since I did a Facebook mailbag topic and I know this one is something MOST SEO’s have experienced. And I share about three more ACTUAL […]
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Season 2, Episode 8 – What I did Last Summer
The new testing site is indexing like gangbusters! Finally I can answer the question that the initial test format was trying to answer – IS GOOGLE INDEXING simple html and […]
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Season 2 – Episode 7- SEO Testing is Dead, Long Live SEO Testing
Well, this topic turned on it’s head this week. In this latest episode, one of the original seo testers and longtime tester, Carolyn Holzman talks about her epiphany in seo […]
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Season 2 – Episode 6 – Lost In Search
In this episode I talk about the lack of a systemized and universally accepted method of learning how SEO works and why it hurts us when we don’t have one. […]
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Season 2 – Episode 5 – When Nothing Means Something
Much like the Girl with No Name from Game of Thrones, this week is a Niche with No Search Volume. After talking about indexation and the next phase of the […]
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Season 2 Episode 4 – SEOs Use Their Words When They Fight
In this episode in addition to the updates on projects, I address the dust up in Twitter this week. It had to do with the term LSI – latent semantic […]
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Season 2, Episode 3 Getting Emotionally Attached To Your Keyword?
Before going into the topic of getting emotionally involved with a keyword, I provide an update on the index detector project, the buzz in the SEO world about all those […]
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Season 2 – Episode 2 – There’s No Hyphen in Micromanager
This week I talk about the biggest pain of client SEO – micromanaging and I share some of my experiences and postulate on how to get to a non-adversarial and […]
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Episode 54 Season 2 – Ep 1 – Indexation Liberation
Change is a-coming on the Google Indexation Detector Project – and it’s all good – still moving forward, I tell you all things moving forward. In this episode I share […]
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Episode 53 – Countdown to 2022
On this last day of 2021 – we look to 2022 and what we want to make of our work, businesses and lives. In this episode I share what I […]
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Episode 52 2021 Holiday Edition
It’s time for the first annual Holiday Edition of Confessions of an SEO. We start off with Google and then into some of the results of the survey that will […]
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Episode 51 Dear Google, This is a Mess
Yowsa! What a lot of circumstantial evidence we have here. Fresh data from the ongoing public research into Google’s crawl and index behavior. Massive emails from Search Console saying pages […]
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Episode 50 – Keep Calm and WTH is Happening With Indexation?
Well, this turned into a rant! Holy Cow! WTH Google!? I share the story about an early in the year project that took a nosedive which was in hindsight the […]
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Episode 49 – Survey Says
I’ll best honest – I need more feedback. In this episode I share some fun facts and what I know so far from listeners. And what may be a cool […]
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Episode 48 – Shop ‘Til You Drop AKA Google’s November Update
OMG! What a total jerk move by Google, ANOTHER update before the “High Shopping Season” – in this episode I share with SEO tools are showing as to what changed […]
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Episode 47 – The Rebound SEO Agency
We’ve all sat there. Excited by the prospect of both growing our “book of business” and helping a small business claim their rightful share of the local market for what […]
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Episode 46 I Love Stupid SEO Ideas
If you hear about SEO testing at all you probably think we’re all insanely curious and have completely lost the reason that ultimately we all need to make revenue for […]
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Episode 45 – When to Say No to SEO
Some times there are times when the best way to be of service to a business is to say no even if the reason has nothing to do with our […]
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Episode 44 – Halloween Google 2021 Indexation Style
I realized that this is the Halloween Episode and it sure fits the scary environment in Google when it comes to getting new content into the index. And when I […]
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Episode 43 Fantasy SEO
Is this real life? Or is this fantasy? This week I share my deepest fantasy SEO ideas that sprang from a conversation with a colleague about time to ranking once […]
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Episode 42 Where Do You Go When You Have SEO Questions
This week is an example of transmuting what seemed like a failed expedition to talking about the kind of things SEO’s don’t normally talk about – how do we get […]
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Episode 41 – Show and Tell
This week I share and tell about a couple of projects – one is the index detector project, is it a tool? What the heck is it supposed to do […]
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Episode 40 Core Web Vitals…Field Evidence
It’s been a long time in coming. This past week John Muller confirmed that Core Web Vitals has been rolled out and in in play as of the end of […]
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Episode 39 Testing vs Testing
If you’ve listened to any of Confessions, you know that I’m a strong advocate of seo testing. It’s a relatively new slice of SEO and has been instrumental in teasing […]
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Episode 38 Newly Discovered SEO KPIs
You know you’re a nerd if you’re like me and excited about this discovery of new SEO key performance indicators (KPIs) but these address some real-world issues for client SEOs. […]
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Episode 37 Who Do You Believe, Google or Your Lying Eyes
In this Episode I talk about the current SEO testing project that has sort of taken over my life – every day new content is published to a site for […]
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Episode 36 What to Do Before Hiring an SEO Company
This week’s topic comes from a Search Engine Journal article by Amanda DeSilvestro https://www.searchenginejournal.com/hiring-local-seo-agency-questions/414522/ This is going to be in two parts – this one is in the beginning of […]
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Episode 35 – Organic Raspberry Confidence
This week’s topic is something we probably don’t talk about a lot because it’s not always an easy one. This comes from a listener. an independent SEO and I took […]
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Episode 34 Indexed Not Found
There’s a lot of slow Google lately. Slow in they aren’t indexing new content as quickly as they used to and to “help” things along they have these weird messages […]
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Episode 33 – The Case of The Curious SEO Proposal
In this episode – we are going to go over a proposal that was sent in by a listener. I thought rather than JUST respond to them privately, this might […]
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Episode 32 – SEO Projects Updates and Testing
Something I haven’t done lately is updating you on some of the SEO projects I’m working on. So I’m just making a liar out of myself when I say you […]
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Episode 31 – SEO Bits and Bobs
In this episode, this is a new type of episode – a “Bits and Bobs” type of show – in here is a collection of four things too small to […]
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Episode 30 – State of Voice Search July Update
After about 6 months of developing the content for my upcoming Voice SEO course – I felt it was necessary to publish an update. Look for future updates on both […]
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Episode 29 – Will Artificial Intelligence Kill SEO?
Search Engine Journal shared a week ago about a question posed to John Mueller which was basically – if Google’s machine learning is going to get so good at knowing […]
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Episode 28 The Summer of Updates
This episode is my take on what feels like “never-ending” series of updates in Google since March of 2020. Alright already. In particular, I wanted to talk to business owners […]
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Episode 27 – This Isn’t Your Dad’s SEO Anymore
In this episode targeted towards business owners, I share my thoughts on how the shifting zones of relevance within Google remind me of when my dad retired a 2nd time […]
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Episode 26 – My SEO Pet Peeves
Don’t you just love “pet peeves” – the things that drive you crazy? Me too. In this episode I reveal my TOP THREE pet peeves – something about content, domains […]
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Episode 25 – Voice SEO
In this episode I talk a little about how I got into Voice SEO and how the course is evolving. I even share a demo that if you have an […]
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Episode 24 – CSI SEO
Today I’d like to share some cool news and it’s about what I have come to know as my SEO superpower. I mentioned it back in Episode 14 but today […]
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Episode 23 – Super Chill Core SEO
If you’re doing anything related to digital marketing you may be hearing a lot about Core Web Vitals – Google’s new shiny tool that promised to be a ranking factor. […]
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Episode 22 – What a RELIEF!!!
This episode is where I talk about how data brings peace of mind. If you know the rules are, and you know the rules change, and you know you’re not […]
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Episode 21 – Summer SEO Topics
I started planning out summer episodes – I had no idea that there were that many weeks in what we refer to as “summer”. As I was doing it the […]
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Episode 20 – V is for Volatile – Part 2
This episode relates to Episode 19 and how we as SEO’s need to accept the reality, that Google’s ability to let us into the game is what we’re fighting right […]
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Episode 19 – V is for Volatile – Part 1
In this episode, I address the way Google stays silent when things are not working as planned, when they are having problems. And without authority in our ability as SEOs […]
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Episode 18 – Play Hard Ball SEO Side
I’m Just A Girl Who CAN Say “No”. But it’s not always easy but it can be for the best. In this episode, I’m looking at the same Client offer […]
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Episode 17 – Playing Hard Ball – Client Side
This is one of the Facebook “mailbag” episodes where we discuss situational SEO – this originally was posted in an SEO Facebook group.While I think it is common for business […]
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Episode 16 – What if I knew then what I do now
As promised I said I would answer any incoming questions or respond to feedback from listeners. My goal is for this podcast to be a resource to an SEO and […]
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Episode 15 – Hiring an SEO Company
I think this is the most perplexing question for both for a business seeking to find some other business to work with and for those businesses that offer SEO. Maybe […]
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Episode 14 – What’s Your Superpower?
In this episode I reflect a little on how easy it is to not see all the things that truly make us unique not only as SEO’s but as humans. […]
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Episode 13 – Google Updates – Personal and Public
Ready for a change up? This episode is both reflective and an update. Things are moving. My future moves are coming together and lo and behold it appears to be […]
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Episode 12 – Part 2 of SEO Packages????
OK, this was a hard episode to figure out and come to some grips on how to talk about this – I started and stopped because I realized it might […]
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Episode 11 Part 1 – Packages? We Don’t Need No Packages!
This is Part 1 of a two-part Episode on…wait for it, the dreaded SEO Packages. This is the part where I talk with the business owner about what these are, […]
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Episode 10 Where do keywords come from?
In this nine minutes, I explore the mystery of a list of keywords. As an SEO, I’ll be honest, I marvel (still) that business owners don’t get it. In this […]
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Episode 9 – SEO Fairy Tales and Other Stories
This week’s episode is a Facebook mailbag segment. In this episode expect to hear the blunt truth about timelines and rankings. I have the deepest compassion for business owners, I […]
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Episode 8 – What is SEO Testing?
This is an SEO rant. I think we have a new type of recurring episode. This is pretty much my take on SEO test, what it is, why it’s important […]
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Episode 7 – When A Person Only Has a Hammer
This episode is a Facebook mailbag. I explore a common situation – an SEO has achieved a lot only to be told by the business owner they won’t be happy […]
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Episode 6 Freshman Orientation – What The Hell Is Going On?
Since I just plopped down in your life and did a stream of consciousness recounting of my life in SEO, some of you may want to know a little more […]
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Episode 5 – My First SEO Client
When I first put up the shingle that said I was in the SEO business – my first client was my next door business neighbor in the business park where […]
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Episode 4 – It’s OK to Reinvent Yourself
Stepping back I realized that the movement from one thing to another while it may sound easy, doesn’t always feel easy or positive. I felt on some level that having […]
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Episode 3 – The Conundrum
I have discovered this passion for helping businesses by using my SEO skills and thought processes. And I don’t want to create my own agency or work for someone else’s. […]
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Episode 2 – Why I Dislike Working with SEO Clients
In this episode the original title was “Why I Hate to Work with SEO Clients” and I thought it was too harsh and implied the fault was all on the […]
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Episode 1 – Why Do I Love being an SEO?
In this episode, I introduce myself, Carolyn Holzman, and ponder my love of being an SEO, how a courier introduced me to Google My Business and a few other things. […]
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