Confessions of an SEO Podcast

About the Podcast

The “Confessions of an SEO” podcast is hosted by Carolyn Holzman, who discovered her passion for SEO (Search Engine Optimization) while marketing her own media publishing company. The podcast explores how websites and digital properties are optimized for search engines like Google, Bing, Yahoo, and YouTube to help businesses be discovered by potential customers. Listen Notes

Background and History

The podcast premiered in January 2021 and has since grown into a significant resource in the SEO community.  As of the latest information available, the podcast features over 200 episodes and is running with weekly releases. The average episode length is approximately 15 minutes.

Host Information

Carolyn Holzman is the brain behind American Way Media and was the producer of SEO Fight Club TV on Roku and Amazon Fire. She has 11+ years of experience in front-line local SEO and identifies as an SEO tester, podcast and media researcher. Her testing and research have resulted in innovative analysis of Helpful Content as well as the world’s leading indexation expert.

Content and Format

The podcast aims to humanize the often misunderstood SEO industry. It’s designed for independent business owners, marketing managers, and other SEOs, offering insights into the realities of search engine optimization.

Current Status (Season 5)

The podcast remains active with regular weekly episodes. The podcast has been recognized as one of the top SEO podcasts by Semrush, which is a significant achievement in the industry. 

quote from semrush article

Listed on the Top 10 SEO Podcasts to Listen in November 2023 by Semrush

Recent episodes in the current season appear to continue exploring SEO trends, updates, and practical implementation strategies.

Where to Listen

The podcast is available on Apple Podcasts, Spotify, Audible and and various other podcast platforms.

Additional Projects

Beyond the podcast, Holzman is developing a course on voice SEO search, working on a new SEO TV show, and exploring predictive information products for the market. Holzman also maintains several SEO-related projects including an “index-detector” and daily YouTube reports on Google and Bing bots and Search Console updates.

The podcast continues to serve as a platform for demystifying SEO and offering practical insights for businesses and SEO professionals alike.