LLMs Don’t Rank Sites – They Synthesize Trust
So yeah, people ACT like all the AI LLMs are going to RANK their site. But that isn’t what they do when they make recommendations in overlays and responses.
This came from a post on LinkedIn – lots of meat on the bone but this phrase stuck out –
“LLMs don’t rank websites. They synthesize trust.”
So how exactly do they do that? In this week’s episode even though I mention 4 areas – I focus on 2 of them that are 100% within our control.
- Social Media
- Diversity of platforms
- Schema
- Our websites
this episode – past url
Last week’s episode
https://www.confessionsofanseo.com/podcast/too-many-tags-on-the-dance-floor-season-6-episode-3/
Test Semantic Software on WordPress. Apply to be a part of the beta for Vizzex.
Mentioned in the show
https://www.digidop.com/blog/structured-data-secret-weapon-seo
https://thedigitalbloom.com/learn/2025-ai-citation-llm-visibility-report/
Tools that I use and recommend:
Vizzex – Helpful Content Analysis Tool
Indexzilla –https://www.indexzilla.io (indexing technology)
SEO in ATX – SEO as a service
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf ——– Crawl or No Crawl Knowledge panel
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Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
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