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Structure Buys It, Delta Drives it - Season 6, Episode 40 (October 6, 2026)
Google May Never Announce Another Core Update - Season 6 Ep 39 (September 29, 2026)
Relieve The Grid, Own The Answers - Season 6, Episode 38 (September 22, 2026)
The Fork In The Road in Google Indexation (September 15, 2026)
The Short Term Memory Issue and How It Will Impact Digital Marketing (September 8, 2026)
The SEO Identity Crisis - Doing The Same Thing Expecting Same Results (September 1, 2026)
If it's Tuesday, We're In a Core Update - Season 6, Ep 34 (August 25, 2026)
The Summer of GEO - Season 6, Ep 33 (August 18, 2026)
Symptom Chasing vs. Single-Variable Testing Deconstructing the Semrush ChatGPT Study (August 11, 2026)
You've Really Only Got 5 Seconds or You Are Burning Hostload- Season 6, Ep 31 (August 4, 2026)
GoogleAgent: Google's Secret Agent with a Key - Season 6, Episode 30 (July 28, 2026)
The Trust Sentinel - Google's Verification Clock Is a Forensic Warning (July 21, 2026)
Symmetry Before Semantics: Why SEO Meaning Without Proof is a GEO Without Authority - Season 6, Ep 28 (July 14, 2026)
Treat Google's Crawl Scheduler Like the Active Power Grid It Is - Season 6, Episode 27 (July 7, 2026)
HouseFresh Reborn? Or Technical Reprieve - Season 6, Ep 26 (June 30, 2026)
The GEO Paradox - Season 6, Ep 25 (June 23, 2026)
The Tweak Trap and The Mechanics of Index Volatility - Season 6, Ep 24 (June 16, 2026)
The Myth of the LLMs.txt file - Confessions S6, Episode 23 (June 9, 2026)
What AI Models Want And How To Give It To Them (June 2, 2026)
Structure is the Gatekeeper - Meaning is the Guest (May 26, 2026)
Passing the Symmetry Gate for AI Visibility - Confessions S6, Episode 20 (May 19, 2026)
Legacy SEO Practices Are Killing Your AI Visibility - Season 6, Ep 19 (May 12, 2026)
Confessions S6, ep 18 Why We Need to Write for Machines First (So People CAN Find Us) - Season 6, Episode 18 (May 5, 2026)
Helpful Content is a Math Problem, Not a Moral One - Season 6, Ep 17 (April 28, 2026)
The 1% Club - Achieving Gemini Induction in the Age of Compute Tax (April 21, 2026)
The Energy Economics of AI Answers - Season 6, Episode 15 (April 14, 2026)
Parsing The Parsing of HTML - Response to SOTR (#105) - Season 6, Ep, 14 (April 7, 2026)
The Next Evolution of Indexing - Season 6, Episode 13 (March 31, 2026)
How To Make Your Content A Magnet for AI Citation - Season 6, Ep 12 (March 24, 2026)
IP Laundering How Google Built an Answer Monopoly by Seizing YOUR Content (March 17, 2026)
You Had the Authority All Along: Backlink Truths - Season 6, Ep. 10 (March 10, 2026)
Is Google Cracking Down on AI Content- Season 6, Ep 9 (March 3, 2026)
The Code is more like Guidelines Than Actual Rules - Confessions S6, Episode 8 (February 24, 2026)
Bot Crawl Space and Time - Season 6, Episode 7 (February 17, 2026)
The Mystical Listicle Is It Really Endangered in Google? - Season 6, Episode 6 (February 10, 2026)
Crawled Not Indexed Solved - Season 6, Episode 5 (February 3, 2026)
LLMs Don't Rank Sites - They Synthesize Trust (January 27, 2026)
Too Many Tags On The Dance Floor - Season 6, Episode 3 (January 20, 2026)
Blow Chunks in SEO - Season 6, Episode 2 (January 13, 2026)
Horizontal Content Analysis Brings LLM Insight - Season 6, Episode 1 (January 6, 2026)
Helpful Content Analysis Tool - Vizzex - Season 5, Episode 51 (December 30, 2025)
A few of my favorite things in 2025 - Season 5, Ep 50 (December 23, 2025)
A Good Kind of Sticker Shock - Season 5, Ep 49 (December 9, 2025)
Written in the Logs: GoogleOther's Gemini Alignment - Season 5, Ep 48 (December 2, 2025)
Vector Embedding for $2025 Alec! - Season 5, Episode 47 (November 25, 2025)
Breathing Through the Noise - Season 5, Episode 46 (November 18, 2025)
SEO vs GEO vs AIO equals IR Information Retrieval - Season 5, Ep 45 (November 11, 2025)
The Halloween Google Update That Never Was - Season 5, Episode 44 (November 4, 2025)
Topical Cohesion Is Designed — Topical Authority is different - Season 5, Ep 43 (October 28, 2025)
Let the Games Begin - Season 5, Ep 42 (October 21, 2025)
How Much Did That Content Really Cost? - Season 5, episode 41 (October 14, 2025)
Duplicate Content Works Until It Doesn't - Season 5, Episode 40 (October 7, 2025)
Monopoly Bingo - Season 5, Episode 39 (September 30, 2025)
I'll Do It My Way - Season 5, Episode 38 (September 23, 2025)
Happy 4th Birthday Crawl or No Crawl - Season 5, Episode 37 (September 16, 2025)
Google Retains Custody of Chrome - Season 5, ep 36 (September 9, 2025)
The Google Crawler Crisis of August 2025 - Season 5, Ep 35 (September 2, 2025)
Is Mo Content Mo Better? Season 5, Episode 34 (August 26, 2025)
AI SEO Confession - Season 5, Ep. 33 (August 19, 2025)
Born In An Oven Does Not A Muffin Make - Season 5, Episode 32 (August 12, 2025)
Pivoting Is Awareness Season 5, Episode 31 (August 5, 2025)
NAVER what it seems - Google's Latest Crawler (July 29, 2025)
Hreflang - International Tag of Mystery - Season 5, Episode 29 (July 22, 2025)
How Google "Fixed" Their Biggest Asset (And Made You Do All The Work) (July 15, 2025)
Google Core Update June 2025: Don't Be Afraid, Publish Now - Season 5, Ep. 27 (July 8, 2025)
Every Tool Is A Weapon IF You Hold It Properly - Season 5, Episode 26 (July 1, 2025)
The Fatal Flaw in Your Correlational Ranking Data - Season 5, Ep 25 (June 24, 2025)
The Power Paradox - The AI Energy Crossroads (June 17, 2025)
I'm Kind of A Big Deal - Season 5, Episode 23 (June 10, 2025)
What's Mine is Mine - Season 5 Episode 22 (June 3, 2025)
The DEMISE of DMARGE - Season 5, Epi. 21 (May 27, 2025)
Google Agrees With Me About TOC Links - Season 5, Ep 20 (May 20, 2025)
Top SEO Podcast on Semrush's Must Listen List - Season 4, Episode 2 (January 16, 2024)
Testing A Testing Protocol For Indexers (May 14, 2025)
Ain't Hard To Follow 1000 Cows - Season 5, Episode 19 (May 13, 2025)
First to Crawl, Chance to Index - Meet GoogleOther (May 6, 2025)
Accidental Indexing Momentum: From 1 page indexed to 57 in 3 days (April 29, 2025)
SERP Inversion - Season 5 Episode 16 (April 22, 2025)
Just EEAT it! (April 1, 2025)
Indexers Gotta Index, right? (April 15, 2025)
Is this the Golden Age or Gilded Age of AI (April 8, 2025)
The March Core Update of 2025 is Over! (March 25, 2025)
March 2025 Core Update and Indexing API (March 18, 2025)
What 16 Million Pages Can Say Part 2 (March 11, 2025)
What 16 Million Pages Can Say Part 1 (March 4, 2025)
Trad Keyword Research Failing Us (February 25, 2025)
Anchor Links OK But Not All Are - Season 5, Episode 7 (February 18, 2025)
Content Over the Threshold - Season 5, Episode 6 (February 11, 2025)
Healthy Relationship Between Site and Search - Season 5, Episode 5 (February 4, 2025)
Scale Ruins Some Things - Season 5, Episode 4 (January 28, 2025)
Helpful Content - Patent or SERPS? Season 5, Episode 3 (January 21, 2025)
Schema Screaming - Season 5, Episode 2 (January 14, 2025)
SEO Expertise and Lack of Awareness - Season 5, Episode 1 (January 7, 2025)
Final Episode - Happy New Year's Eve - Season 4, Episode 50 (December 31, 2024)
An SEO Christmas Eve - Season 4, Episode 49 (December 24, 2024)
SEO Testing - A Reality Check - S4, Episode 48 (December 17, 2024)
The Journey is as important as the SEO destination - Episode 47, Season 4 (December 10, 2024)
Helpful Content in all the wrong places - Season 4, Episode 46 (December 3, 2024)
Results on Helpful Content Classifier Testing Does HC read? - Season 4, Episode 45 (November 26, 2024)
Over the Shoulder Launch into An Update - Season 4, Episode 44 (November 19, 2024)
November Core Update, Really Google? Season 4, Episode 43 (November 12, 2024)
Helpful Content System Does Not Read Content - Season 4, Episode 42 (November 5, 2024)
I'm Your Huckleberry - Test to know if Helpful Content System Actually Reads - Season 4, Episode 41 (October 29, 2024)
Does Helpful Content System READ content? - S4, Episode 40 (October 22, 2024)
Hitting Google Like a Hurricane, Season 4, Episode 39 (October 15, 2024)
No Such Thing As Helpful Content - S4, Episode 38 (October 8, 2024)
Forbes is the new Reddit - Season 4, Episode 37 (October 1, 2024)
Site Reputation Abuse Enforced Manually - Why? (September 24, 2024)
Walking on Sunshine - Season 4, Episode 35 (September 17, 2024)
Getting Stung By Your SEO Company - Season 4, Episode 34 (September 10, 2024)
One Rule To Wring Them All - Season 4, Episode 33 (September 3, 2024)
ReBroadcast - WOW! All the Blue Socks - Google Parameter Tool Gone (August 27, 2024)
Spontaneous Something - August Core Update - Confessions Season 4, Episode 32 (August 20, 2024)
Googlebot Worthy - Season 4, Episode 31 (August 13, 2024)
The Mystery of the Negative SEO Canonical (August 6, 2024)
The SEO Struggle Bus - Season 4, Episode 29 (July 30, 2024)
Get Curious - Season 4, Episode 28 (July 23, 2024)
Schadenfreude SEO - Season 4, Episode 27 (July 16, 2024)
Buying IS Hard, Season 4, Episode 26 (July 9, 2024)
Eye For An Eye SEO - Season 4, Episode 25 (July 2, 2024)
Fast Food SEO Season 4, Episode 24 (June 25, 2024)
What Happened in Kelowna Definitely Won't Stay in Kelowna - Season 4, Episode 23 (June 18, 2024)
What's Canonical Got To Do With It? Season 4, Episode 22 (June 4, 2024)
Short But Sweet - Season 4, Episode 21 (May 28, 2024)
No Click Customers May Be The Future - Season 4, Episode 20 (May 21, 2024)
Site Reputation Abuse Update - Who's Zooming Who? - Season 4, Episode 19 (May 14, 2024)
Line Between Curiosity and Doubt - Season 4, Episode 18 (May 7, 2024)
3 Stages of Truth - Season 4, Episode 17 (April 30, 2024)
Google Word Soup - Season 4, Episode 16 (April 23, 2024)
The Best Laid Plans of Mice and Man Often Go Awry Season 4, Episode 15 (April 16, 2024)
Fetch Worthy Content - Season 4, Episode 14 (April 9, 2024)
Helpful Content - Invisible Ships - Season 4, Episode 13 (April 2, 2024)
Helpful Content Palaver - Season 4, Episode 12 (March 26, 2024)
Seemly Random - Helpful Content System - Season 4, Episode 11 (March 19, 2024)
Go Fish Yourself - Season 4, Episode 10 (March 12, 2024)
House Fresh Response: We're on a Mission from Gad - Season 4, Episode 9 (March 5, 2024)
Is Google Killing Independent Sites - Season 4, Episode 8 (February 27, 2024)
Forced Indexing, Season 4, Episode 7 (February 20, 2024)
Tools of The Trade - Season 4, Episode 6 (February 13, 2024)
The Emperor Has No Measurements - Season 4, Ep 5 (February 6, 2024)
Can They Really Do That? - Season 4, Episode 4 (January 30, 2024)
The AI Conversation We Have to Have - Season 4, Episode 3 (January 23, 2024)
Deadly Passion, Terrible Joy Season 4 Episode 1 (January 9, 2024)
No One Is An Island Unto Themselves - Season 3 Episode 31 (December 27, 2023)
Paying It Forward in SEO - Season 3, Episode 30 (December 19, 2023)
Bright Shiny New SEO People (December 12, 2023)
Confessions - Different Day, Same Bot Time, Same Bot Channel (December 5, 2023)
Notes From Nineveh (November 17, 2023)
You Can't Handle The Truth S3 Episode 26 (October 27, 2023)
Google and The Update - Season 3, Episode 25 (October 13, 2023)
WWJD Confessions of an SEO - Season 3 Episode 24 (September 15, 2023)
Just Say Scariest Environment - Season 3, Episode 23 (September 9, 2023)
Happy Birthday & Happy Update (September 1, 2023)
Code of Ethics in SEO - Season 3, Episode 21 (July 21, 2023)
Helpful Content Update and Visitor Expectations - S3 Episode 20 (June 30, 2023)
Summer Time - Season 3, Episode 19 (June 9, 2023)
Penny Wise Pound Foolish (June 2, 2023)
Greater Expectations (My Own) - Season 3, Episode 17 (April 28, 2023)
Great Expectations - Season 3, episode 16 (April 21, 2023)
The Being and the Doing of SEO - Season 3, Episode 15 (April 16, 2023)
Are We There Yet? The End of an Update - Season 3, Episode 14 (April 7, 2023)
After The Update, Season 3, Episode 13 (March 31, 2023)
Google March Core Update is Over & little MC4 - Season 3, Episode 12 (March 24, 2023)
Google March Core Update and Me - Season 3, Episode 11 (March 17, 2023)
Keeping Up With Myself - Season 3, Episode 10 (March 10, 2023)
I'm Claiming My Time Back - Season 3, Episode 9 (March 3, 2023)
Strategy Optional? Season 3 - Episode 8 (February 24, 2023)
No Serve For You! - Season 3, Episode 7 (February 17, 2023)
Episode 5 and 6 - SEO Survivor - Season 3 (February 10, 2023)
Nerd Logs - Season 3, Episode 4 (January 27, 2023)
Indexation. Indignation. Season 3, Episode 3 (January 20, 2023)
FOMO Free Zone - Season 3, Episode 2 (January 13, 2023)
Are You With Me - Season 3, Ep 1 (January 6, 2023)
New Year's Edition 2022 - Season 2, Episode 52 (December 30, 2022)
Rethinking SEO - Season 2, Episode 51 (December 23, 2022)
Google Search Status Dashboard - Season 2, Episode 50 (December 16, 2022)
By The Numbers, Season 2, Episode 48 (December 2, 2022)
The Dark Arts of SEO, Season 2, Episode 47 (November 27, 2022)
SEO testing is my Parrot - Season 2, Episode 46 (November 18, 2022)
Where Have You Been? Season 2, Episode 45 (November 11, 2022)
The Thorny Path - Season 2 Episode 44 (November 4, 2022)
What Fresh SEO Hell Is THIS? Season 2, Episode 43 (October 28, 2022)
My Advice To "Early SEO" Carolyn - Season 2 Episode 42 (October 21, 2022)
Is The Grass Greener? Confessions of an SEO - Season 2, Episode 41 (October 14, 2022)
Evolution of SEO Testers (October 7, 2022)
Season 2, Ep 39 - What a Sham(e) (September 30, 2022)
S2, Episode 38 - Q4: Buckle Up Buttercup (September 23, 2022)
S2, Ep 37 - The Telling of The Bees (September 16, 2022)
Season 2, Ep 36 Success Disguised As Failure (September 9, 2022)
S2, Ep 35 - The Update on the Update (September 2, 2022)
S2, Ep34 Indexation Research - The Gift That Keeps On Giving (August 27, 2022)
Season 2 - Ep. 33 - TL:DR - Too Long Didn't Read (August 19, 2022)
Season 2, Ep 32 - Talking Up A Storm (August 12, 2022)
Season 2, Episode 31 Flirting With Madness (August 5, 2022)
Season 2, Ep 30 SEO Success Status Code (July 29, 2022)
Season 2, EP 29 - My SEO Client Win (July 22, 2022)
S2, Ep 28 - A Little Venting and a Mobile Challenge (July 15, 2022)
S2 - Ep 27 - How Do You Know Your SEO is Working? (July 8, 2022)
Season 2 - Episode 26 - Mind Your OWN Business (July 1, 2022)
Summer of Mobile OnPage & Upcoming Topics (June 24, 2022)
Season 2 - Episode 24 Something Mobile This Way Comes (June 17, 2022)
Season 2, Ep 23 - Everyone! Back into the Pool! (June 10, 2022)
Season 2 - Episode 22 - One Week Into Google May Core Update (June 3, 2022)
Season 2, Ep 21 - Google May Update, or bot... (May 27, 2022)
Season 2, Episode 20 - Part Kentucky Windage (May 20, 2022)
Season 2 - Episode 19 - The 2% Solution (May 13, 2022)
Season 2, Episode 18 - Serp-Certified (May 6, 2022)
Season 2, Episode 17 Testing, Testing, 1..2..3... (April 29, 2022)
Season 2, Ep 16 - Expectations Managed (April 22, 2022)
Season 2, Episode 15 - WOW! Its All The Blue Socks - Google URL Parameter Tool (April 15, 2022)
Season 2, Episode 14 - Turtles All The Way Down (April 8, 2022)
Season 2 - Episode 13 - SEO Mythology Talk (April 1, 2022)
Season 2 - Episode 12 - Call Me Ishmael (March 25, 2022)
Season 2, Episode 11 - Did You Get Indexed (March 18, 2022)
Season 2, Episode 10 - SEO on the Brain (March 11, 2022)
Season 2, Episode 9 - When Helping Hurts (March 4, 2022)
Season 2, Episode 8 - What I did Last Summer (February 25, 2022)
Season 2 - Episode 7- SEO Testing is Dead, Long Live SEO Testing (February 18, 2022)
Season 2 - Episode 6 - Lost In Search (February 11, 2022)
Season 2 - Episode 5 - When Nothing Means Something (February 4, 2022)
Season 2 Episode 4 - SEOs Use Their Words When They Fight (January 28, 2022)
Season 2, Episode 3 Getting Emotionally Attached To Your Keyword? (January 21, 2022)
Season 2 - Episode 2 - There's No Hyphen in Micromanager (January 14, 2022)
Episode 54 Season 2 - Ep 1 - Indexation Liberation (January 7, 2022)
Episode 53 - Countdown to 2022 (December 31, 2021)
Episode 52 2021 Holiday Edition (December 24, 2021)
Episode 51 Dear Google, This is a Mess (December 17, 2021)
Episode 50 - Keep Calm and WTH is Happening With Indexation? (December 10, 2021)
Episode 49 - Survey Says (December 3, 2021)
Episode 48 - Shop 'Til You Drop AKA Google's November Update (November 26, 2021)
Episode 47 - The Rebound SEO Agency (November 19, 2021)
Episode 46 I Love Stupid SEO Ideas (November 12, 2021)
Episode 45 - When to Say No to SEO (November 5, 2021)
Episode 44 - Halloween Google 2021 Indexation Style (October 29, 2021)
Episode 43 Fantasy SEO (October 22, 2021)
Episode 42 Where Do You Go When You Have SEO Questions (October 15, 2021)
Episode 41 - Show and Tell (October 8, 2021)
Episode 40 Core Web Vitals...Field Evidence (October 1, 2021)
Episode 39 Testing vs Testing (September 24, 2021)
Episode 38 Newly Discovered SEO KPIs (September 17, 2021)
Episode 37 Who Do You Believe, Google or Your Lying Eyes (September 10, 2021)
Episode 36 What to Do Before Hiring an SEO Company (September 3, 2021)
Episode 35 - Organic Raspberry Confidence (August 27, 2021)
Episode 34 Indexed Not Found (August 20, 2021)
Episode 33 - The Case of The Curious SEO Proposal (August 13, 2021)
Episode 32 - SEO Projects Updates and Testing (August 6, 2021)
Episode 31 - SEO Bits and Bobs (July 30, 2021)
Episode 30 - State of Voice Search July Update (July 23, 2021)
Episode 29 - Will Artificial Intelligence Kill SEO? (July 16, 2021)
Episode 28 The Summer of Updates (July 9, 2021)
Episode 27 - This Isn't Your Dad's SEO Anymore (July 2, 2021)
Episode 26 - My SEO Pet Peeves (June 25, 2021)
Episode 25 - Voice SEO (June 18, 2021)
Episode 24 - CSI SEO (June 11, 2021)
Episode 23 - Super Chill Core SEO (June 4, 2021)
Episode 22 - What a RELIEF!!! (May 28, 2021)
Episode 21 - Summer SEO Topics (May 21, 2021)
Episode 20 - V is for Volatile - Part 2 (May 14, 2021)
Episode 19 - V is for Volatile - Part 1 (May 7, 2021)
Episode 18 - Play Hard Ball SEO Side (April 30, 2021)
Episode 17 - Playing Hard Ball - Client Side (April 23, 2021)
Episode 16 - What if I knew then what I do now (April 16, 2021)
Episode 15 - Hiring an SEO Company (April 9, 2021)
Episode 14 - What's Your Superpower? (April 2, 2021)
Episode 13 - Google Updates - Personal and Public (March 26, 2021)
Episode 12 - Part 2 of SEO Packages???? (March 19, 2021)
Episode 11 Part 1 - Packages? We Don't Need No Packages! (March 12, 2021)
Episode 10 Where do keywords come from? (March 5, 2021)
Episode 9 - SEO Fairy Tales and Other Stories (February 26, 2021)
Episode 8 - What is SEO Testing? (February 19, 2021)
Episode 7 - When A Person Only Has a Hammer (February 18, 2021)
Episode 6 Freshman Orientation - What The Hell Is Going On? (February 5, 2021)
Episode 5 - My First SEO Client (January 29, 2021)
Episode 4 - It's OK to Reinvent Yourself (January 22, 2021)
Episode 3 - The Conundrum (January 15, 2021)
Episode 2 - Why I Dislike Working with SEO Clients (January 8, 2021)
Episode 1 - Why Do I Love being an SEO? (January 1, 2021)

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